First,Bim’s Kitchen is now an officially registered trademark, so as Seiko once famously advertised, “beware of expensive imitations”. Our new designation is beginning to feature on our labels and other information material.
Next, we are very pleased to welcome Rick Stein’s Deli in Padstow as the latest in our growing number of stockists. From next week, our full range of products should be available in store. Rick Stein’s Deli is regularly praised for its wide range of truly amazing products sourced locally and from different parts of the world. We hope you will look in if you are in beautiful Padstow on your ‘staycation’
We successfully debuted at Borough Market on Saturday 12 March. There was a very positive customer response and great sales. We have since made Saturdays at Borough Market one of our regular market days so please stop by if you happen to be in the area- we are in the Jubilee section of the market right opposite the main Fishrestaurant.
We have finally finished revamping our labels. We will now be introducing moisture resistant labels with enhanced information layout and barcodes. In response to popular demand, our front labels still offer clear up-front lists of all ingredients. However, the labels are more easily differentiated by chilli heat- each product label will have a prominent coloured map of Africa as a backdrop- yellow for mild or no chilli, orange for medium, red for hot and red with a large black thunderbolt for the highest level of heat which is currently only on our range of bottled hot sauces.
Word of our innovative range of products continues to spread. Bim’s Kitchen’s products are featured in the BBQs & summer dining section of the April Fine Food Digest (Out of Africa, via North London) published by the Guild of Fine Food. Our products are also in the newly launched London edition of the ever popular regional food magazine Flavour.
Our range of products now includes a new Smokin’ Hot Fusion Sauce which combines a number of different flavours and ingredients from all over the world e.g. smoked scotch bonnet, bhut jolokia, amarillo chillies, habenero chillies, Sichuan peppercorns, fenugreek leaves, mint, coconut milk and lemon juice. Due to popular demand for some of our whole spices (especially alligator pepper!), we have also introduced our unique blend of whole alligator pepper, cubeb, garlic, ginger and lemon peel in a high quality, adjustable and re-usable glass mill. Both are available via our website and the markets we attend.
As we mentioned in our March update, we have finally had to increase our prices to reflect our ever increasing costs. The main factor for this has been the continuing increasing cost of our specialist ingredients. Some of our spices have literally doubled in price and even more commonly available ingredients like coconut milk have shot up significantly in price. We have chosen to increase prices to cover costs rather than switch to cheaper “similar” products which would significantly change the taste and quality of our products. The good news on this front is that we have not increased our postal charges which remain very competitive.
Finally, but by no means least, Bim had the honour of meeting his most admired writer on sub-Saharan cuisine, Jessica B Harris, an American Professor and internationally acclaimed author of numerous cookbooks who has written extensively about the culture of Africa in the Americas, lectured widely, and was recently inducted into the James Beard Foundation’s prestigious Who’s Who of Food and Beverage in America. Jessica, who was on a lecture tour in the UK, was very intrigued and impressed by the Bim’s Kitchen range of products and became a firm fan, we hope that it’s the start of a fantastic trans-atlantic friendship.
In view of our growing presence at a number of Farmers Markets, we will soon be publishing a forward list of dates for all future markets we will be attending over the coming months
Thanks once again for your custom, support and good wishes- we couldn’t do it without you!
James & Nicola